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Captain Morgan made our summer even sweeter with its Orange Vanilla Twist Rum. But we can’t have summer all year long, can we? So, if you’re ready to embrace the fall season, we suggest having a glass of Captain Morgan Sliced Apple Rum as you watch the trees change color and shed their leaves. Furthermore, what could be the best way to enjoy the cooler temperatures than to have a sip of a refreshing fall-inspired spirit? Captain Morgan has always been about uniting the crew and creating lasting memories,” Sam Salameh, vice president, Captain Morgan, said in a press release. “These days, we all could benefit from a little more fun in our lives — there’s always more fun to be had with Captain Morgan, and the crisp, fall-inspired flavor of Captain Morgan Sliced Apple is the latest proof of just that.”
Hannah: I was the liquid developer on this innovation, working to create that perfectly balanced apple profile that would delight European consumers, with the unmistakable delicious, spiced rum flavour of Captain Morgan’s.Laura: For our Captain Morgan’s Sliced Apple project, a big part of the plan was the creation and execution of a first to market opportunity for some customers and channels so we could add extra value to them as strategically important customers. This was a huge team effort and we’re really excited for what this can deliver, and for the market wide launch. Captain Morgan Sliced Apple Spirit Drink is available in Asda stores across the country now, with a wider roll out in other retailers due next Spring.
So if you're looking to add some excitement to your fall bar menu, look no further than Captain Morgan. I love the combination of the apple flavor and ginger beer. The drink is very similar to a Moscow Mule but with fall flair. It really is a very simple, but festive drink. IngredientsEleanor: Working closely with the innovation team, I helped to shape the product development and proposition to ensure we were launching a product that was truly desirable for our consumers in GB. Then, I created a fully integrated communications plan incorporating deep consumer understanding and brilliant creatives to drive awareness of the launch. Hannah: I am a Senior Liquid Scientist working in Europe’s Innovation, Research and Development team. This means that I get to design and bring new products to life by creating delicious liquids that delight consumers. The most exciting thing about my role is being at the forefront of new liquid innovations, being able to influence and shape new drinks trends and behaviours by having the freedom to create new liquids for the future. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. It's the latest flavour to drop from the brand following the release of the hugely popular Captain Morgan Tiki last Summer. Read More Related Articles
Recipe: Using a heatproof mug or glass, add 50ml Captain Morgan Sliced Apple and 50ml apple juice. Add 100-150ml of boiling water and garnish with either a lemon wedge or some seasonal spices for a wintery twist. 1.25 units of alcohol.
The captain has answered fans prayers, as there has been a huge surge in demand for flavoured spirits recently and the new spirit looks to be another crowd-pleaser. Whether you're looking for something warm and comforting or crisp and refreshing, Captain Morgan has you covered. It marries bold notes of apple carefully balanced with Captain Morgan’s unique signature taste, the new Sliced Apple drink offers a unique delicious twist on everyone's favourite captain. Hannah: Whilst it is exciting to launch a product that is going to delight consumers, the most challenging aspect is being bold and predicting what will successfully disrupt and change consumer behaviour. If you don’t have ginger beer or don’t like the taste, you can use seltzer water or ginger ale instead. What is Captain Morgan Sliced Apple Rum?
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